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Let’s give Social Media ROI a little break

As most folks at Tempero will tell you, I’m fairly plain speaking. I’m not hugely fond of agency speak and I’m certainly not a fan of the smoke and mirrors thrown at clients by some agencies. ROI is...

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The Uncertainty of Measuring Social ROI

As we’re sure you’re already aware, a huge event took place last Thursday night: it was the hottest ticket in town, so there’s no way you could have missed it. Discussions were heated and the beers...

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